How to Choose the Ideal Coffee Cups for Promoting Your Business

There’s nothing like a fresh cup of coffee first thing in the morning. As we’re rushing to get to work, most of us simply don’t have time to drink it leisurely at home so we often need to have our caffeine fix on the go. To profit on our caffeine addiction, businesses that sell coffee-to-go are popping up on every corner. If you too are in the “coffee-to-go” industry, you might be wondering how you can set your business apart from the rest of the competition.

While the first step is to perfect the quality of your drinks, remember, customers will be judging what’s on the outside too. Considering we’re visual creatures, it’s important to present your product in an attractive manner with the help of coffee cups. That being said, here’s what to look for when choosing coffee cups.

Custom Designed Cups Can Advertise Your Business for Free

Takeaway coffee cups with a custom design are a great opportunity to advertise your brand. Cups featuring your logo together with an interesting pattern, a fun catchphrase, or simply a bold colour will make your business stand out in the see of white cups. But if personalized coffee cups aren’t an option due to budget or other reasons, there are other great ways you can leave your mark, like for instance with hot cup sleeves. You can simply order plain cups and just add printed hot cup sleeves with your logo and every customer that walks out your door will turn into a walking advertisement for your business.

Good Insulation = Happy Customers

If the safety and satisfaction of your customers are important, then you must make sure your coffee cups come with good insulation. After all, a customer that has burned his hand once is less likely to come a second time. While traditional cups do not always offer 100% insulation, you can reinforce them with hot cup sleeves to make sure your customers stay protected when drinking hot liquids.

Help the Environment and Expand Your Client Base

Although often cheaper, plastic and Styrofoam cups can leave a bad impression on customers. The fact that you’re using non-degradable and non-recyclable cups shows that you as a business don’t care about the environment and only care about profit. While cups made of Kraft paper might cost a bit more, they are 100% biodegradable and compostable. So, by offering eco-friendly coffee cups, you are more likely to attract people that are concerned about pollution and ultimately expand your client base.